For the past 20 years, the modern MINI has been transferring these principles to the premium segment of small cars. Its revolutionary vehicle concept helped the pint-sized car to achieve its status as a classless car, which boasted a broad community of enthusiasts for unique driving fun all over the world. The classic Mini had a small footprint but offered enough space for four people and their luggage. It was developed during the era of the Suez oil crisis and was primarily an economical car that took a creative approach to space, occupied a minimal amount of space on the road and fitted into tiny parking spaces in urban centres. The classic Mini was the ideal answer for contemporary issues of the time. This symbolises the close commitment of the brand to the fundamental natural requirements of our planet, to human beings in all their diversity, to technological progress and to profitable growth as a manufacturer of premium cars. The strategy developed for this is based on the campaign slogan BIG LOVE. This involves MINI taking up the current challenges in the areas of mobility, energy economy and climate protection and facing up to them with independent solutions for the driving fun of tomorrow that is so typical of the brand. MINI is now charting the course for the future on the platform of this self-assured mindset. Blue-skies thinking, seeing challenges as opportunities, taking the wishes and needs of individuals into account openly and unconventionally – all these facets are firmly anchored in the tradition of the MINI brand.

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